How do I open a CBD franchise?
Would you like to get started in the CBD sector? Would you like to benefit from the expertise of a company and open a CBD franchise? In the rest of this article, you'll discover the advantages of opening your own franchise, and the steps you need to take to generate visibility, sales and revenue.
What is a CBD franchise?
Advantages and disadvantages of a CBD franchise
How to open a CBD franchise?
Is opening a CBD franchise the best idea?
Le Grossiste Du CBD, your The CBD Wholesaler
What is a CBD franchise?
Everyone has heard the term " franchise ". Today, this marketing and business concept takes many forms: fast food, tourism, entertainment and even CBD. But do you really know what a franchise is, and more importantly, how it works?
How a CBD franchise works
A CBD franchise operates in a very traditional way. An entrepreneur wants to enter this market and benefit from the expertise of a recognized brand. Depending on the offer, the entrepreneur can open a store anywhere in France, or even in the rest of the world.
The franchise provides :
- Name, logo and communication
- Its products
- His delivery network, his professional network
In this way, the future franchisee has a well-established base from which to launch his or her business, unlike new stores, which have to work harder to make a name for themselves, and do not benefit from personalized support.
Advantages and disadvantages of the CBD franchise
As we have seen, the CBD products franchise benefits from all the expertise and know-how developed over the years by the parent company. The franchise can count on the franchisor's brand image, communication and network.
On the other hand, certain rules must be perfectly respected, whether in terms of image (so as not to damage the parent company's image) or products. In fact, the proposed catalog contains certain very specific references, and it is quite simply impossible to request products from other brands (unless the parent company agrees).
How do I join a CBD franchise network?
Joining a CBD franchise network is not very complicated. With a little background, experience and good will, you can open a CBD franchise. The only obstacle is the entry fee, which can double or triple, depending on the parent brand. You can join a CBD franchise for a few thousand euros, or even tens of thousands of euros in some cases!
How to open a CBD franchise
To open a CBD franchise, there are three main stages: choosing the right network, signing the franchise agreement and setting up the business.
1. Learn about the CBD market
It's absolutely essential that you find out about the CBD market beforehand. Whether it's a well-known brand, a small store or an online business, the legal cannabis market is highly regulated. French and European law are very clear: CBD products must contain less than 0.2% TCH to be offered for sale.
More than that, if you're opening your own CBD franchise, it's important that you're able to guide your customers through the issues surrounding cannabidiol, hemp and cannabis. Running a shop isn't just about selling, it's also about accompanying, advising and educating customers on the countless possibilities that CBD has to offer.
2. Choosing the right franchisor
Would you like to open a CBD franchise? First and foremost, consider the many offers available on the market. Indeed, more and more companies are offering support to entrepreneurs. But not all offers are created equal. It's important to find out about the legal aspects, the product and the brand image.
Choose a brand that's a little more expensive, but certified and recognized, rather than one that's more affordable, but less well-known, offering products whose quality you're not necessarily aware of. So don't hesitate to ask around and talk to others, to make the best possible choice.
3. Sign the franchise agreement
A franchisor and franchisee are bound by a contract. It's impossible to consider opening a CBD franchise if you don't have a contract. In fact, it's a "red flag".
If your partner doesn't offer you a binding contract or legal agreement, you should consider looking elsewhere. A contract is absolutely essential. You should also make sure you are properly accompanied. This is a delicate stage, where the balance of power is often unbalanced.
4. Setting up your own business
Opening a CBD franchise means you'll be running your own business. Under no circumstances will you be an employee. You have to open your own business! Once again, enlist the help of a partner to help you decide which corporate structure to choose. SARL/EURL and SAS/SASU are generally recommended.
5. Setting up a store
Once the articles of association had been drawn up, the project became a reality. Then it's time to set up store. Some franchises leave the choice of shop design up to you. Others wish to harmonize the whole and impose a strict design where each product must be in a precise place. Once the store is up and running, it's time to start selling. Take your first orders and develop your network to generate even more sales!
Is opening a CBD franchise the best idea?
If you want to benefit from the know-how of a particular brand, without having to develop the entire structure yourself from scratch, opening a CBD products franchise is a good way to discover the CBD market.
For the more seasoned entrepreneur, who wants a free hand to manage the entire process of wholesale purchasing, resale, branding and marketing, self-employment may be more appropriate.
Le Grossiste Du CBD, your The CBD Wholesaler
At Le Grossiste Du CBD, we support CBD entrepreneurs by offering them excellent products at the best prices. However, we don't work on a franchise basis. Would you like to be free to make your own choices? Why not set up your own store?
We offer CBD flowers, CBD oils and other products derived from hemp at the best value for money. Deliveries are guaranteed anywhere in mainland France, and are sure to meet your customers' expectations. Please see our article on the differences between wholesalers and CBD franchises for more information on the subject.
