Create your own CBD brand
Creating your own CBD brand is no longer an unattainable dream. It's now possible to launch your own brand of cannabidiol-rich oils, resins, flowers and even cosmetics in no time at all. How can you do it? In the rest of this article, we'll be giving you our top 10 tips for creating, launching and developing your own brand of hemp products.
Why create your own CBD brand?
1. Learn about CBD legislation
2. Think about name, brand and branding
3. Create a website
4. Find your products
5. Design your packaging
6. Find a warehouse
7. Make deliveries
8. Implement a customer returns policy
9. Create your social networks
10. Advertise
Why create your own CBD brand?
Creating your own CBD brand allows your business to gain in value, reach maturity and generate greater sales. However, there are certain steps you need to take before getting started. Getting started can be quite quick, provided you are well informed about the market and have the right support. All that remains is to determine how to go about it. In the rest of this content, we'll tell you everything you need to know on the subject!
1. Learn about CBD legislation
First and foremost, it's imperative to find out about CBD legislation in France. The reason is simple: not all products can be offered for sale. So, if you're thinking of creating your own CBD brand, take the time to study all the provisions and legislation currently in force. As a reminder, CBD products must contain less than 0.2% THC (tetrahydrocannabinol).
2. Thinking about a name, a brand and its branding
To launch your CBD brand, it's best to give it a name! You won't get anywhere if you haven't managed to find the right name that will click with consumers. More than a brand name, it's the whole world around it that needs to be worked on.
This involves creating a logo (which will appear on your product, your website, your flyers, etc.) as well as a universe. This means working on your visual identity (colors, shades, etc.).
3. Create a website
As you develop your brand, consider creating your own website. This website will enable you to tell your story, your world and, above all, to offer your products to your customers.
By working on the presentation and optimization of your content, you'll gain greater visibility and be easier for your customers to reach. The ideal opportunity to generate visibility.
4. Find your products
There are various ways to create your own CBD brand, starting with white labeling. In fact, by going through a wholesaler, it's much simpler to pick up products from reputable companies and apply your own labels! Last but not least, you don't have to invest in all that research and development. What's more, you capitalize on the expertise of companies you can be sure are effective. You can also buy from producers.
On the other hand, you'll have to take care of other aspects of the business, such as packaging, transport etc. Finally, it's imperative to think about the model that seems best suited to your needs, based on costs and your budget as well as your objectives. Working with the best The CBD Wholesalers (oils of CBD, Flowers of CBD, hash of CBD, CBD e-liquids and others) gives you peace of mind when it comes to supply, stock and resale.
5. Packaging design
Packaging is one of the other important elements to think about when launching your own CBD brand. Once your products have been defined and potentially received, the next step is to package them, putting them in brander bags.
For this, a designer will be very useful. He or she will help you determine which type of packaging to choose, design the cartons, the bags, your takeaway bags and so on. In short, your brand's universe will be felt, right up to the moment of final consumption.
6. Find a warehouse
When you receive your products, such as Flowers CBD, oils CBD etc, you need to store them in the right conditions to ensure their integrity when you sell them, whether online or in your physical shop.
So it's imperative that you find a warehouse that you can fit out, so that you can store your products, take inventory, order when necessary, and continue to sell well.
7. Ensure deliveries
Once you've placed your purchases and orders, you'll need to ensure delivery (if you're launching your own e-shop), whether to your private customers or to your business customers, if you're selling your own brand ofCBD oil for example.
Deliveries must be fast, traceable and controllable, whether by the company or the customer. Logistics must also be cost-conscious. Think about a free delivery policy for orders over a certain amount!
8. Implement a customer returns policy
Customer service is essential. If your customers aren't satisfied with what they've bought, if they're not happy with something and want an exchange or refund, you need to be able to meet their needs. Creating your own CBD brand isn't just about launching a product, it's also about providing after-sales service, so you can sell more and more.
9. Create your social networks
To gain visibility, you need to communicate. SEO and content creation (videos, podcasts, etc.) can help. On the other hand, don't neglect the social networking aspect. By being visible on all platforms, customers could quickly identify with your newly created CBD brand. So push your team to produce and share quality content, every day!
10. Advertising
Advertising and marketing your brand and your business helps your company to develop its sales. Whether online or in the media, you'll need to implement a strategy that generates sales. New tools and methods such as video and podcasts enable you to develop your authority and gain market share at low cost (provided you're creative).
As a supplier of CBD products, we can help you get off to a great start. Creating a brand is a long and complicated process. But we've got the basic advice and the right products (white label, for example) to help you quickly become profitable. So don't hesitate to take a look at our full catalog, and find out about our partnerships to create and develop your own CBD brand.
